Social Ad Campaigns
I worked with copywriter, Mike Bright, as well as their marketing team to develop social ad campaigns that focused on a different theme every month. This is an ongoing project so I’ll share 3 past campaigns. The first campaign focused on the cost of employee turnover and low engagement. The second campaign focused on use cases with employee recognition. The third campaign was used for retargeting bottom funnel prospects, making use of social proof and stats.
Role
Brand extension
Ad design creation
Animation
Tools
Figma
Adobe Illustrator
Adobe After Effects
Adobe Photoshop
Company
Nectar
A few animated ads from Campaign 1
Campaign 1:
Play up the problem
Employee turnover has a ripple effect on your organization, with many hidden costs. This campaign details all the impacts.
Full campaign creative
A few animated ads from Campaign 2
Campaign 2:
Use cases
Recognition is great, but how does it work? What does it look like? Why is Nectar better? This campaign shows buyers exactly how Nectar makes every aspect of employee recognition easier, faster, and more rewarding.
Full campaign creative
A few animated ads from Campaign 3
Campaign 3:
Retargeting
In this campaign, the goal is to show bottom of funnel prospects the value of Nectar’s recognition software by highlighting specific statistics & ratings around employee engagement and morale.
Full campaign creative
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