Oceanix is a sports recovery supplement derived from microalgae phytoplankton, with the highest amount of the most powerful antioxidant in the body: Superoxide Dimultase. It’s a clean label, naturally vegan nutraceutical product aimed at exercise enthusiasts of all levels. I worked with a team to create an identity that highlighted the ocean as its natural birthplace and presented its roots as the visual language. The final brand system incorporated the rich, color marbling of ocean algae, line treatments that emulated the sea ocean floor cartography, active lifestyle photography, and a color palette that alluded to the oceanic origins of this product.