RRFC
They started as a group of local friends who loved to play soccer together. The origin of their name comes from someone in their neighborhood who felt their playing was giving the area “a bad look” and called them rats. The group decided to embrace the name and use it to empower their efforts as a new and upcoming soccer team. They took the word for “mouse” in Spanish and created the name, Raritan Ratones Fútbol Club. They are now sponsored by two popular local restaurants, Tapastre and Project PUB. I designed their brand identity, the team jerseys, and the social media templates being used for their Instagram account. I also photographed the players during their games and used the content for their Instagram account as well. The team made it to the playoffs and took second place in the Middlesex Soccer League in 2020.
Role
Creative direction
Brand identity
Social content creation
Branded merchandise
Photography
Company
Freelance Design Director
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