Ad Design: Radar — Maria Sara Finelli

Social Ad Campaigns

I worked with the marketing department and the executive leadership team at Radar to create ad social ad campaigns that were centered around the launch of Radar’s maps platform, fraud detection features, and our appearance at the Global Gaming Expo event in Las Vegas, Nevada.

Role
Brand extension
Social content creation
Animation

Tools
Figma
Adobe Illustrator
Adobe After Effects
Adobe Photoshop

Company
Radar

Ads created for the initial Maps platform launch

Our Maps platform was ready to be publicly released and the team needed an ad set for the Google Switch Campaign that called attention to our biggest differentiator: price point. Our platform was officially on even playing ground with the biggest competitors in this space with the exception of our pricing being a fraction of theirs so made this the centerpiece of these ads with elements like a custom Price Match badge and a severed Google Maps bill.

Google Switch Campaign

Landing page for the Google Switch Campaign

Email banner design for the Google Switch Campaign

With the recent launch of Fraud Detection, Radar had a full ecosystem of products ready and the team needed a campaign that showcased the range of capabilities that made this platform the best in the market. Using a consistent visual structure to unify the campaign, I allowed each product feature to be the main focus and built out 1080x1920 story sized ads, Google Display ads, and animated versions as well.

Evergreen Product Campaign

Animated 1200x1200 & 1080x1920 sized ads

G2E event flyers

Radar attended the Global Gaming Expo (G2E) in Las Vegas, Nevada, October of 2024. Our platform was on par with these larger companies but we were still lesser known so we embraced this persona of being the “underdog” and made this the theme of our attendance. The flyers were meant to call to mind flyers you would see announcing a fight. We even hired a Rocky impersonator and dressed him up in Radar gloves, a Radar shirt, and a Radar robe.